> ## Documentation Index
> Fetch the complete documentation index at: https://docs.intellikon.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Send a sequence of messages to a group of contacts, starting with a first message you approve.

A campaign sends a sequence of messages to the contacts you enrol, written for one persona from one template. You ask Pulse to write the first message to each contact, check it and send it. Pulse then writes and sends the later steps on schedule. Replies arrive in your inbox.

<Frame>
  <img src="https://mintcdn.com/intellikon-ai-ltd/wM16d87Um0QW2CyJ/images/pulse/campaigns.png?fit=max&auto=format&n=wM16d87Um0QW2CyJ&q=85&s=720186a7c268750fcf9fe6c44753965a" alt="The Campaigns list, with each campaign's channel, status and results." width="2880" height="674" data-path="images/pulse/campaigns.png" />
</Frame>

## Before you start

You need at least one [persona and one template](/products/pulse/personas-and-templates), and the [contacts](/products/pulse/contacts-and-accounts) you want to reach.

Campaign emails go out through your Gmail, so [connect Gmail](/get-started/profile#connect-gmail) under **Account settings** first. Turn on **Enable reply detection** there too, so replies reach your inbox and **Stop on reply** can work.

## Create a campaign

<Frame>
  <img src="https://mintcdn.com/intellikon-ai-ltd/wM16d87Um0QW2CyJ/images/pulse/new-campaign.png?fit=max&auto=format&n=wM16d87Um0QW2CyJ&q=85&s=9a01e3a7a6db7b67e57f3e2e3dcc35f3" alt="The New campaign window, with Campaign name, Channel set to Email, Persona, Template and Create campaign." width="784" height="984" data-path="images/pulse/new-campaign.png" />
</Frame>

<Steps>
  <Step title="Start a campaign">
    Select **Campaigns**, then **New campaign**.
  </Step>

  <Step title="Name it">
    Enter a **Campaign name**.
  </Step>

  <Step title="Keep the channel">
    Leave **Channel** at **Email**.
  </Step>

  <Step title="Choose the persona">
    Pick the **Persona**.
  </Step>

  <Step title="Choose the template">
    Pick the **Template**.
  </Step>

  <Step title="Create it">
    Select **Create campaign**.
  </Step>
</Steps>

The campaign now appears in your list. Select it to open the campaign page, then [enrol contacts](#enrol-contacts).

## Enrol contacts

<Frame>
  <img src="https://mintcdn.com/intellikon-ai-ltd/wM16d87Um0QW2CyJ/images/pulse/enroll-contacts.png?fit=max&auto=format&n=wM16d87Um0QW2CyJ&q=85&s=b71aa6064756f34dd6d8dbed744f777a" alt="The Enroll Contacts window, with a search box, a list of contacts to tick, and the Cancel and Enroll buttons." width="1000" height="1130" data-path="images/pulse/enroll-contacts.png" />
</Frame>

<Steps>
  <Step title="Open the list">
    On the campaign page, select **Enroll Contacts**.
  </Step>

  <Step title="Find your contacts">
    Search for contacts.
  </Step>

  <Step title="Pick your contacts">
    Tick the ones to add.
  </Step>

  <Step title="Confirm">
    Select **Enroll**.
  </Step>
</Steps>

The campaign page now shows how many enrolled contacts have no message yet. Next, [plan the sequence](#plan-the-sequence).

## Plan the sequence

<Frame>
  <img src="https://mintcdn.com/intellikon-ai-ltd/wM16d87Um0QW2CyJ/images/pulse/campaign-page.png?fit=max&auto=format&n=wM16d87Um0QW2CyJ&q=85&s=34f0029f74d991889f5ac480aca40ea4" alt="The Sequence panel of a campaign, listing each step with the day it is sent and its reply rate, contacts, sends and replies, with Add step at the bottom." width="1630" height="770" data-path="images/pulse/campaign-page.png" />
</Frame>

A campaign is a series of steps. The first step goes out when you send it. Each later step waits the number of days shown next to it, such as Day +3, after the step before.

<Steps>
  <Step title="Add a step">
    Select **Add step** to add another.
  </Step>

  <Step title="Set the wait">
    Set its **Delay (days)**.
  </Step>

  <Step title="Save">
    Select **Save changes**.
  </Step>
</Steps>

With **Stop on reply** on, a contact who replies gets no further steps. It is on for new campaigns, and you can change it under **Campaign settings**.

The sequence now lists each step with its day. Next, [write and send the first message](#write-and-send-the-first-message).

## Write and send the first message

If your workspace translates outgoing messages, [translate each draft](/products/pulse/inbox-and-drafts#send-a-message-in-another-language) and check it before you approve or send.

<Steps>
  <Step title="Choose the contact">
    Under **Generate message** on the right of the campaign page, choose the contact.
  </Step>

  <Step title="Ask Pulse to write it">
    Select **Generate**.
  </Step>

  <Step title="Find your drafts">
    When the page shows drafts waiting for approval, select **Review**.
  </Step>

  <Step title="Check it">
    Read the draft.
  </Step>

  <Step title="Change it if needed">
    If you want to change anything, select **Edit**.
  </Step>

  <Step title="Drop a draft you do not want">
    If you do not want the draft, select **Discard**.
  </Step>

  <Step title="Approve it">
    Select **Approve**.
  </Step>

  <Step title="Send it">
    Select **Send**.
  </Step>
</Steps>

The message now shows as Sent, and the contact moves to Contacted. If you generate a message again for the same contact, the new draft replaces the old one. Next, [follow the results](#follow-the-results).

## Follow the results

The **Performance** panel follows your contacts from enrolled to replied, with your reply rate and a weekly chart of sends and replies. The **Messages** list below shows every message; filter it to see drafts, sent messages or replies. When a campaign has run its course, you can [delete it](#delete-a-campaign).

## Delete a campaign

<Steps>
  <Step title="Start the deletion">
    Under **Danger zone**, select **Delete campaign**.
  </Step>

  <Step title="Confirm">
    Select **Yes, delete**.
  </Step>
</Steps>

The campaign leaves your list. Next, go back to the [Pulse overview](/products/pulse/overview).

<Warning>Deleting a campaign also deletes all its messages. You cannot get them back.</Warning>
